This summer, tragedy struck the webmaster world. Without notice, Google removed their public URL submission tool. This tool, used by many to quickly index new links, allowed users to submit any URL to Google’s index.
It was known as a “fast track” tool to getting new web pages and blog posts indexed quickly and effortlessly, without the need for third-party tools or blackhat workarounds.
Over the past several months, many webmasters had noted Google being picky regarding indexing of URLs through the public URL submission option.
The announcement appeared to have been a strategic play to kill the tool that had provided users the option to submit URLs for indexing without the need for search console integration.
So now, what options exist for you, the website owner, looking for a quick and effective method to index backlinks in a post-public-submission-tool world?
WEBMASTER TOOLS INDEXING OPTIONS
Currently, Google advises webmasters to utilize the Google Search Console’s Fetch and Submit tool, or to submit an updated sitemap file. Submitting a URL via Search Console is a relatively quick and easy process:
Additionally, users can utilize the Search Console to submit updated sitemaps to request new links that have been added to a website be indexed. These XML sitemaps are solid navigational methods for search crawlers to determine the mapping of all pages on a site that have not been blocked.
This method is ideal if you are an owner of a large site, as a sitemap allows for faster indexing than the Fetch and Submit option. There are many WordPress plugins that allow the creation of a sitemap, including Yoast SEO and All-In-One SEO Pack.
But what other tools exist for you to index your new site pages with gusto? We have found six (of many) alternative options that are off-Google, creative, and effective to get the job done. Let’s dive into a few.
CREATING WELL-BUILT SOCIAL MEDIA PROFILES
Social networking is a solid method to obtain new post indexing quickly in the post-URL-submission-tool world. This is especially advantageous for new websites that have not yet been indexed into Google.
When starting a branded website, it is crucial to create social media profiles for multiple reasons:
- Social engagement is the largest driving factor for traffic growth outside of search engine rankings
- Links to your website from these profiles assist in boosting quality and quantity of backlinks
Even if these social profiles remain relatively dormant, securing your profile name is a great method to ensure proactive reputation management, keeping malicious parties from using your brand name in a negative fashion.
HERE'S HOW TO OPTIMIZE SOCIAL
When updating social media profiles, add a link pointing to the new URL you would like indexed where applicable in the form of an update. This boost crawling rates, especially when doing this from Google Plus, Google’s native social network.
Let me put it simply…
Be social. Start a conversation, maintain engagement, and keep pumping out new content based on articles and media on your website. The more interaction to your website, the faster the rate of indexation.
WEBSITE SPEED OPTIMIZATION FOR INDEXING
There is no question that well-optimized websites have far higher chances of quick indexing for new links compared to slower-loading sites. As WebConfs stated in February 2018:
Slower pages reduce crawlers search engines use on a site. This slows processes to compile information pushed to Google’s servers. This sluggish crawl rate can be detrimental to larger websites being properly indexed quickly once updated.
SITE SPEED INDEXING: STEP BY STEP
There are many ways to improve a website’s speed for indexing benefits. One of the most obvious is to minimize the bloat of your page. Large, uncompressed images, unnecessary scripting, Flash, video and more can significantly slow load time.
INBOUND LINK YOUR WAY TO THE INDEX
Obtaining a solid number of high-value inbound backlinks greatly assists search engine crawlers to discover your new web pages quickly.
Links should be high quality, and from sought-after authoritative websites, and should also be relevant and natural. This includes not only blog comments linking back to your content, but also guest posts, editorial links, and more.
There are many methods to build quality backlinks to your web properties. There are also ways to use Google searches to determine websites providing relevant comment backlink options with advanced search strings.
Using relevant keywords and referencing sources that allow unmoderated comment posting with links works great. An example of this would be [keyword] + “Enable CommentLuv”
If your site has some authority, though, it should be simple to grab some relevant guest posts that are coordinated to go live soon after the new URL is posted. This will greatly assist in speeding up indexing times.
WHAT YOU NEED TO KNOW ABOUT PINGING
Pinging is a common term in the search engine optimization world. It is the process in which users engage in sending auto-generated notifications to search engine spiders telling them that the page has been updated and needs to be re-crawled.
Simply put, this is another method to alert search engines about new content on your site. Search crawlers can meet issues when discovering where to look on your site. To make this process a bit faster, it helps to let them know your new page exists.
Only ping your site when new content and website updates have been added.
KEEP YOURSELF REGULAR
If your website does not have a blog, now is the perfect time to inform you that your website needs a blog. Websites with active blogs on average get 434% more pages indexed, and 97% more links indexed than those without a blog.
But it takes more than just having a blog.
It’s vital to maintain a regulated schedule for the posting of new content to your site. Newly published content is the main driving factor to attract Google spiders and bots.
The ideal minimum posting timeline is weekly.
However, don’t just post to get something out there. Ensure that the content you put out is of high value. This will keep your content from being tagged as low-quality.
Also, account for additional, vital on-page SEO best practices, including but not limited to:
Here’s a tip: Google loves rich media. Embedding YouTube videos, images, and other media can help you index faster and rank at the same time.
SHARE CONTENT ON LINK AGGREGATORS
These are technically websites acting as if they are search engines, but catering to user-submitted links and content. This means users submit their own content to the site, and then visitors to the aggregator can search for it.
Submitting content to link aggregation sites are a wonderful way to hit the inbound link building and social media profile points above as well.
These link submissions tend to lead to URL’s being quickly noticed by search spiders, and can lead to indexing times for the URL in question of as little as a few hours.
WRAPPING IT UP
Utilizing the strategies outlined above will cause your new posts, pages and backlinks to be indexed quickly, boosting authority level, reader visibility, and site relevance.
Remember, Google’s URL submission tool was not an end-all be-all approach.
While it was a helpful workaround and worked well for fast indexing, there have always been other options available. One of the best ways to ensure you meet the points mentioned here is to simply maintain a solid web strategy.
Those three processes hit every one of the points we have mentioned above that are outside the world of Google Webmaster Tools.
While the removal of the submission tool may seem like a curse, this is a wonderful opportunity to ensure that your website’s strategy for new content is spot on.
Have you found other methods to get your new pages indexed quickly? We would love to hear from you in the comments!