How To Track Your SEO Campaigns
Data, the difference between measured success or not knowing what your actions are causing.
Each successfull SEO campaign consist of a lot of different task done well. Considering the delicate nature of search algorithms an SEO has to be data friendly.
Failure to track results based on action is disasteruous.
Today, you’re going to learn how to track your SEO results, what tools you need, and a couple of freebies will be included for budget councious folk.
Start With The Competition:
You want to set up alerts for your competition in Google Alerts so that when they build a brand opportunity you can gather insight into link opportunities.
This isn’t a keyword or competitor research tutorial, but you need to understand all good SEO campaigns include tracking the results of competitors.
A good way to get a start is to check your competition in SEMrush. Some data is available to you each day without having to pay.
Quick Tip: You can use Buzzsumo to find the most shared content of any website.
That should give you phrases you would want alerts for and to track under our next phase of tracking, keywords.
Choosing A Keyword Tracker:
Not all keyword tools are the same. Some aren’t so accurate and other don’t allow you to track on the daily/hourly basis. For us it comes down to two trackers.
SerpBook – It’s cheap at $16 bucks a month and allows for you to check your keywords bi-hourly. Rankit clients enjoy this as a complimentary service in our client dashpanel.
SerpFox – The best free tracking available. Sign up with no strings attached and track 10 keyword/domain combinations.
(Yes, we are aware we’re addicted to SEO.)
Both are accurate but the free version of SerpFox doesn’t update that often which is a pain in the neck for data junkies like us that spend all day refreshing results.
Action Vs. Reaction In Search:
Not to sound too poetic but for every action is a reaction. To know what works best and what we do for our case studies is to keep an excel sheet for each project
Basically you only need a couple of columns. Action, date, and a results column if you wanted to take notes with a seperate date of results.
When you do an action, mark it down. Now you can correalate all of your data with actions and get a clear idea of what’s going on with your campaign!
Tracking results in SEO is cheap and easy. You don’t need to be a data scientist to get it done right, but if you need any help feel free to comment below.
Rankit would be happy to assist you as we do for our clients in setting up their reports and tracking results. =)